Corporate Video Services
The Kansas City summer heat boils on, and a dizzying variety of projects keep the offices humming. In the past few days, I've delivered classes for Microsoft Access, Living Online IC3 certification, and Microsoft Project. And earlier in the week, Open Road Communications completed a corporate training video for a client's soon-to-launch product.
The video is likely to act as a benchmark for future video projects, and focuses on using the client's service with another product in the industry. It's a solid example of cross-marketing, as customers will need to be comfortable with vehicles for the client's service before they can use that service. It's an excellent way to promote the client's service while using proven training techniques embedded in the medium of video.
And with the rising popularity of streaming video, this only increases the accessibility of the information due to self-selected opt-in and social marketing. It's ideal when you can inexpensively spread product excitement and recognition just by explaining how to use the product.
On the Road,
Eric J. Reid
The video is likely to act as a benchmark for future video projects, and focuses on using the client's service with another product in the industry. It's a solid example of cross-marketing, as customers will need to be comfortable with vehicles for the client's service before they can use that service. It's an excellent way to promote the client's service while using proven training techniques embedded in the medium of video.
And with the rising popularity of streaming video, this only increases the accessibility of the information due to self-selected opt-in and social marketing. It's ideal when you can inexpensively spread product excitement and recognition just by explaining how to use the product.
On the Road,
Eric J. Reid
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